A world-class local workspace with a global corporate identity

Drivers: Create an office to showcase the Roku brand identity, ethos and culture while encouraging collaboration.

Create an office to showcase the Roku brand identity, ethos and culture while encouraging collaboration.

Roku is a leader in TV streaming and is on a mission to be the TV streaming platform that connects the entire TV ecosystem around the world. IE was chosen to work on their new workplace in Cambridge, working alongside architect HLW. The new office symbolised Roku’s global expansion, blending their brand with local essence.

HLW’s concept for the design was ‘The Idea Lab’, creating a functional and charismatic new Roku home, which encourages connectivity, collaboration and ideas.

We worked closely with HLW and used virtual collaboration with the Roku team based in the US. This included live video pilots to demonstrate furniture choices and technical options.

We collaborated with HLW to adapt Roku’s global furniture standards to the UK market, ensuring it met design, user, and budgetary requirements.

Any complications due to the global pandemic and supply chain disruptions were managed quickly enabling us to deliver the project on time and on budget to a happy client.

This world-class office space is now a great advertisement for the Roku brand, supporting its occupants effectively in their day-to-day work with spacious working environments, cutting-edge technology laboratories, sound chambers, client welcome spaces, a great new social hub and sky terrace just some of the new spaces that were created.

The Facts




116,000 sqft

Project team

Architect: HLW
Contractor: Parkeray

No of suppliers


In 2023 the Roku Cambridge project won a BCO award in the ‘Fit-out of workplace’ category and was a finalist in the 2023 Mix Interiors Mixology Project of the Year Awards in the Workplace Interiors 70k+ sq ft category.

Attract and Retain Through Workplace Design

In a fiercely competitive jobs market, workplace design directly impacts your ability to attract the brightest talent and retain your most valued team members.

This eBook uses the latest research into employee engagement, to show the way you shape and furnish your working environments, can help recruit and retain a creative, diverse and dynamic workforce.

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