Steelcase research looks at the role of creativity in business which has been a topic of growing interest and debate. It is the fuel for innovation and an essential ingredient for business growth.
By 2020 more than one-third of the desired core skill sets of most occupations will be comprised of skills that are not yet considered crucial to the job. Fostering creative behaviours in an organisation requires making decisions to resolve tensions that may exist in the corporate culture. The physical environment can help reinforce the shift toward a more creative culture.